Cobb Island, Maryland resident Paul Charles Tobola is the Northeast regional vice president for information management firm OpenText. As a business leader for over 25 years, Paul Charles Tobola is a longtime member of LinkedIn.

In June 2022, LinkedIn announced that it was offering clients new products. This launch came on the heels of a survey the company conducted with YouGov that asked 1600 senior business-to-business (B2B) decision-makers questions regarding the B2B landscape.

The survey found that 82 percent of senior B2B marketers reported that their confidence in producing "creative confidence" grew due to making more of them. Meanwhile, 81 percent of respondents said they believe that B2B brands produce creative brands that are competitive with consumer brands. It also reported that 9 out of 10 respondents believed that brand building is equally as important to establishing long-term revenue as it is in consumer marketing.

LinkedIn's offerings include B2B Edge, a consultancy that helps users build their brand. LinkedIn Business Manager is another tool business owners use to manage people, accounts, and businesses and to optimize a campaign.

Other products include offering users a set of content application programming interfaces and versions for LinkedIn Marketing APIs, allowing users to communicate with different apps, build their platforms quickly, and manage changes. Users can also access a customer relationship management data validation feature integrated with Gong, a revenue intelligence firm.